GUM, based in Florence, is the young line 100% made in Italy of the brand Gianni Chiarini design born 2 years ago.
The idea for the project arose from the desire to associate with classic handbags and prints trend of the moment as well as a compelling and entertaining material like rubber.
Wednesday I spent the day in Florence, and of course I jumped at the Pitti at the corner GUM Gianni Chiarini. The set up was really unique, some models of handbags were in fact exhibited in aquariums, to enhance even more the choice of material.
The bags, while maintaining a sober minimalism, follow the trend of the season; in the picture you can catch a glimpse of some of the main models, including the “Colorfur” which is the flagship model of the winter collection that I have with me in the first images. But my favorite gum bag is without a doubt the “Palma” fourty that I’ve chosen for my look. Have you already spotted the gum bag of your heart?
I wish you a great week-end!
I was wearing:
-Jeans by Brandy
-Blazer by Mango
-Espadrillas by Georgia Rose bought on Sarenza
-Palma GUM bag by Gianni Chiarini